Knowing who we are is the first step in building a brand and business based on you and your strengths. As a solopreneur your strength is to just be who you are, share your story and communicate your believes and vision. Visual images are an easy way to make others feel who we are and what our brand is all about. Communicating with the right mix of images all put together in one mood board helps you to communicate your values in a very fast way and without using a lot of words. Your clients need feelings and emotions from you, to be ready to work together with you. Features and dry information is not what makes them decide for you over your competitors, it’s all about their gut and how they feel about your services and products. At the same time, vision boards can be a powerful tool to hold your vision and for change. I am a very visual person, I usually think in images instead of words. Being constantly around so many different languages for sure influenced me. I was born near the border to Germany in Switzerland and my mother tongue is Swiss German. My husband is Italian and we lived in Turin for about 5 years, since two years ago now we came back to live in Switzerland, but just in the opposite side of the country. We live near the France in the part of Switzerland where everyone speaks French. Deciding for a fourth language for my little brand and business wasn’t the easiest, but I know that open minded people all over the world speak English and I love to be open to work and connect soulful with them.